Online Giving Tip 5

Tip 5." Find creativity in simple things. You don't have to be an artist or songwriter, or make your executive director walk around town in a gorilla costume to be creative. It can be as simple as showing some personality. Speak directly to your audience. Let them know how much fun you are and how much you care. Remember that the benefit of being online is that you can always edit and refresh at no additional cost beyond staff time.

From: Social Media and Online Giving published in Public Libraries: Nov/Dec 2014 p. 22-24