The article Social Media and Online Giving Tips published in Public Libraries: Nov/Dec 2014 p. 22-24 shared some best practices for fundraising.
The first one is "Brand consistency across all channels is crucial. Your donors will feel more comfortable giving when they see that your fundraising
page looks just like your website, your newsletter, your Facebook
profile, and your print materials. Don't make them guess what you mean
or who you are."
Read our blog tommorw to get another tip.
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